Why Invest in Digital PR?
Digital PR is becoming something of a buzz term amongst today’s marketers. Whilst ‘link building’ for SEO benefit has developed negative connotations, the value of thought-leadership pieces that build your brand’s authority around the web cannot be disputed.
Savvy marketers are investing in digital PR campaigns that add real value to their business. It’s not just about ‘links’; digital PR is about promoting your brand in the places that your audience is already active online.
Digital PR Services
Your digital PR strategy comes from the end goals you want to achieve. Depending on who you’re trying to target, what stories you want to tell and what types of websites and publications you’d like to be featured in, we’ll set the strategy that’s right for you. Often, our clients have multiple goals for their PR so their strategies incorporate one or more of the following:
If yours is a business which serves a local audience or is simply looking to improve its local profile, we can help. With our range of local journalist contacts and access to a number of local publications and websites, we’ll help you raise brand awareness in the places that matter to you.
If your business serves a national audience, or if you’re simply looking to grow your national presence, PR is a great tool to help you achieve your goal. Our clients have been featured in national press including The Telegraph, The Times and The Guardian as well as national online-only publications.
Your goal might be to develop awareness of your brand within your industry and there is a wide range of industry/trade press out there. We’re experienced across a variety of sectors and can help you get your stories out through trade specific websites and publications.
Not all of our clients know what they’re trying to achieve through digital PR, but that’s no problem. Our experienced PR team will help you to identify the stories within your business, both in terms of what’s happening now and the core topics and themes that are important to you, to guide your PR strategy.
Digital PR Campaigns: What to Expect
When investing in digital PR with Impression, your account will be managed by a PRCA accredited PR account manager. A typical digital PR campaign will comprise:
Campaign Strategy and Roadmap
We believe that any successful digital campaign starts with a deep understanding of your brand, your audience and what you’re trying to communicate through your digital channels. Your digital PR campaign will begin with a campaign strategy and roadmap, which we’ll work on together with you to ensure the goals we set along the way are consistent with important dates in your business’ diary, seasonal trends in your industry and targets you have across the wider company.
With our broad range of experience, we have contacts in high authority places, including national newspapers and industry/trade publications. We also have contacts in more niche websites and publications online, meaning we have a solid base of contacts to promote your brand to where relevant from the offset. We’ll work with you to create a list of target publications and to develop and maintain relationships with the media contacts that matter to your business.
Press Release Distribution
As with traditional PR, a key part of digital PR is to create and distribute press releases. This enables us to spread your stories and messages to the influencers in your sector and beyond. We can write your press releases for you if you prefer, or we can optimise your press releases or those distributed by your traditional PR agency for digital PR success.
Our relationships with media contacts mean that we are regularly approach by journalists seeking information or comment for their stories. We respond to those relevant to your business to get your brand featured. These opportunities will often spill over into offline too as many online resources will have an offline counterpart.
Our Approach To Digital PR
Digital PR is one of the most valuable forms of online marketing you can do. This is because its benefit spans the more general goal of ‘brand awareness’ and also the more tangible goals relating to search rankings and domain authority.
We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online.
We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.
With proven expertise in traditional PR, plus SEO knowledge and years of experience in digital PR, our PR team is here to help you reach your audience online.
Digital PR and SEO
Digital PR is often paired with SEO, because each can benefit the other. Digital PR focuses on creating great messages and spreading them through influential channels to build brand awareness and authority. SEO focuses on developing quality content which ranks well in the search results and is shared and mentioned across the web.
Digital PR can therefore benefit your SEO strategy by building those mentions and links around the web. This improves your domain authority and as such improves your search rankings too. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for, and therefore feeding into the campaign strategy and the type of content you share through PR.
webvoice media team meeting
Find out how your business can grow through strategic digital PR.
Whether yours is a new business just starting to grow or an established company seeking greater visibility, exposure and results, we can help. Our PRCA accredited team is ready to hear from you; simply fill in the form below and we’ll be in touch as soon as possible. Alternatively, give us a call using the number at the top of the page.
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Your digital Voice is your brand’s identity, contact us for a quote.